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Single Senior Community Article
This is a selection made from among articles on Single Senior Community. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
Single Senior Community Specific links
Single Senior Community News
Senior housing project scrubbed in Scarborough - MaineToday.com
Senior housing project scrubbed in Scarborough MaineToday.com, ME - ... by residents of the Green Acres neighborhood. Access to the community would have been through that neighborhood, which is mostly single-family homes. |
Hospitals raise perk ante to draw, treat patients - The Associated Press
 The Associated Press | Hospitals raise perk ante to draw, treat patients The Associated Press - Many hospitals tout single rooms, made more common by federal regulations protecting privacy. Many also offer valet parking. Community Hospital North in ... |
Brightwater Retirement Community Welcomes Darlene Park as ... - Carolina Newswire (press release)
Brightwater Retirement Community Welcomes Darlene Park as ... Carolina Newswire (press release), NC - With the first phase of construction scheduled to be complete in March 2009, the new community will have approximately 108 single-family cottages, ... |
On the Road Again - Loudoun Times
On the Road Again Loudoun Times, VA - Senior citizen trips. Loudoun County Parks, Recreation and Community Services announces trips for senior citizens 55 and older to San Antonio, New Orleans, ... |
Canadian Credit Union Selects Open Solutions for Relationship ... - MarketWatch
Canadian Credit Union Selects Open Solutions for Relationship ... MarketWatch - "The town is mostly a retirement community. New residents to the community are sophisticated consumers who expect the same service here that they would get ... |
Fitch Assigns Initial 'B' IDR to USG Corporation; Outlook Negative - MarketWatch
Fitch Assigns Initial 'B' IDR to USG Corporation; Outlook Negative MarketWatch - Single-family housing starts are down 39.9% through the first 10 months of 2008 compared to the same period last year. Existing home sales in October ... |