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Community Affordable Senior Housing Article
This is a selection made from among articles on Community Affordable Senior Housing. For a permanent link to this article, or to bookmark it for future reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
Community Affordable Senior Housing Specific links
Community Affordable Senior Housing News
Affordable senior housing a priority - San Bernardino County Sun
Low income seniors deserve a safe, comfortable and affordable place to live. With approximately 12 ½ percent of Colton residents in the 55-plus category, and the Colton Palms complex now demolished, the need for senior housing is apparent more than ...
Read more...Winnebago County Housing Authority grant allows apartments $7M ... - Rockford Register-Star
Marsha Scott is among the approximately 150 residents who will benefit from a $7 million renovation of Collier Gardens Apartments for seniors and disabled residents on Rockford’s northwest side. Scott, 63, has been a Rockford resident for 39 years ...
Read more...Senior housing, new retailers on tap at Mueller - Austin Business Journal
Central Austin’s Mueller development will soon see new retailers and another multi-family housing project, this one aimed exclusively at senior residents. Catellus Development Group , master developer of Mueller, announced on Jan. 7 that it has ...
Read more...Cincinnati nonprofit plans housing for homeless in OTR - Business Courier
Over-the-Rhine Community Housing is moving forward with plans to build long-term, supportive housing for the chronically homeless. The affordable housing agency has been working nearly all year on the 25-unit development on Odeon Street in Over-the ...
Read more...Senior Apartments to Be Built - Washington Missourian
When Mayor Herb Adams learned that Pacific had been approved for a new senior housing complex - awarded in a competition with 25 other Missouri cities - his first thought was one of self-avowed optimism. Pacific was notified last week that the ...
Read more...Work begins on south Palo Alto senior housing - Palo Alto Online
Construction is beginning this week on Fabian Way Senior, a 55-unit low-income housing development for low-income seniors in south Palo Alto. The $22.9 million project at 3895 Fabian Way is the BRIDGE Housing component of the larger Taube-Koret ...
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